Neon Surf…

Maison Scotch takes their summer 2013 campaign to Neon Surfing on city streets. A great mix of tropical theme with edgy urban looks…. cool denim pieces, bright coral colours, dip dye cable sweaters, fun tees… aztec trimmings and details. 

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down under denim

Wrangler Australia is just so much cooler than the Wrangler we know here.
Their Fall 2013 campaign is full of casual denim pieces, with lots of light washes, lots of red and green cast indigos with a hint of 90’s grunge and attitude. 

piece d’ anarchive

i’ve been a long fan of photographer Paolo Roversi’s work… i just cannot resist his work. this is his latest portraits for french label Piece d’ Anarchive for their spring-summer 2013 campaign. 
love these black and white polaroid style snaps. 
as for the french label moto: they associate casual urban influences with masculine and feminine… 
do love the mix of soft eyelet dress, skirts and soft knits with moto-vest.